“I think in all aspects of life, and certainly in business, connectedness is key – feeling tied to a purpose and a group of people – so that’s always my end goal for market strategy. Through branding, communication, and event planning, I strive to build inclusive communities that foster personal and professional growth, allowing individuals to connect and support one another.”
Alex Miller, as the marketing manager of the firm, has been tasked with the management of the Lanigan Ryan brand to preserve its culture and legacy of creating personal connections and excellent deliverables. She has integrated communication efforts, such as proposals, presentations, and other collateral, to enable relationship building, while improving the systems and processes in place to increase engagement. Alex is Lanigan Ryan’s resident expert on the firm’s content management and CRM system, and has become increasingly involved in the rollout and support of videoconferencing and webinar software.
She liaises with technical team members on important current issues and is involved in content creation for both internal and external audiences, while managing the various distribution channels of this content, including Lanigan Ryan’s email platform, social media, website, and webinar program.
She supports firm development efforts by crafting events and other opportunities to connect, and by training staff on best branding and marketing practices. She established a women’s group at the firm aimed at building community, celebrating diversity, and serving as an additional educational resource to members. She manages the annual community volunteer day, coordinates the firm’s annual golf for charity event, and handles other food drives and firm programs throughout the year.
When she’s not strategizing for upcoming firm initiatives, she’s likely traveling around another country, finding creative ways to redecorate, or learning a bizarre new skill (3D pumpkin carving, anyone?).
American Marketing Association
Associated Builders and Contractors, Metro Washington Chapter
Association for Accounting Marketing
Summit Committee Co-Chair, Association for Accounting Marketing
Core Team Leader, Marketing Sharegroup, AGN International
Former Summit Content Subcommittee Chair, Association for Accounting Marketing
Former Summit Content Subcommittee Member, Association for Accounting Marketing
Former Summit Marketing Subcommittee Chair, Association for Accounting Marketing
Former Summit Networking Subcommittee Member, Association for Accounting Marketing
Former Marketing Committee Member, Associated Builders and Contractors, Metro Washington Chapter